The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: March 2015

Influencer Q&A: How @AARP wins the moment on Twitter

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How @AARP engages new audiences around events and news on Twitter

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New shopper behavior research: Twitter’s role in the retail path to purchase

We analyzed Twitter chatter to help retailers understand how users navigate the purchase process, and what drives them to buy.

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MoPub video ad spend grows 243% in 2014

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Since MoPub introduced video ads on MoPub Marketplace nearly two years ago, many companies have declared 2015 to be the “year of video ads” with U.S. programmatic video advertising spend estimated to hit $3.8 billion in 2016. However, for mobile app publishers, this only rings true when there is real revenue to support these claims.

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New analytics homepage and quick promote now available

A new analytics homepage and quick promote now available on twitter.com

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#MarchMadness 2015: The best ways for brands to Tweet the tournament

Data, tips and tools to help brands Tweet effectively throughout the NCAA men’s basketball tournament.

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Influencer Q&A: @AstraZeneca’s Ryan Billings on why healthcare companies need a social-first mindset

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How a global pharma company benefits from social listening on Twitter.

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Q4 Marketplace Report: premium brand spend comes to mobile programmatic

Reflecting data from over 170 billion monthly ad requests and more than 1 billion unique visitors, the MoPub Marketplace found premium brands delivering the majority of spend during the holidays.

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Introducing partner audiences

Today, we’re excited to announce partner audiences, a new way for advertisers to

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How brands fit into #TheDress on Twitter

We studied how brands joined the global conversation about #TheDress to give you these tips for reacting to trends in real time.

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