The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: May 2015

Introducing audience insights

Today we’re introducing a new tool to help advertisers better understand key audiences.

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Now globally available: objective-based campaigns, reports and pricing

Last year, we launched an easier, more effective way for advertisers to create and optimize their ad campaigns, and only pay for the actions that are aligned with their marketing objectives. After seeing strong results in beta, we’re excited to offer objective-based campaigns, reports and pricing to all advertisers globally, starting today.

Here are a few highlights from our beta test:

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New research: Twitter users love to watch, discover and engage with video

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Our latest research shows video on Twitter fuels discovery and engagement.

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