The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: 2016

Resolution on Android update

We are constantly monitoring our campaign reporting to ensure 100% accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners.

Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.


Give it up for the winners of the first annual #TwitterAwards

Winners of the first-ever #TwitterAwards represent the most innovative campaigns in the world.


Speed up customer service with quick replies & welcome messages in Direct Messages

New features in Direct Messages help people get resolutions to customer service requests faster and easier, whether from human support teams or through automated experiences.


Study: Twitter customer care increases willingness to pay across industries

A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.


Introducing the new Website Conversions objective

Drive cost-efficient conversions at scale with the new Website Conversions objective.


#Promote Ads API Challenge 2016: Announcing the Regional Finalists and Grand Prize Winner

Four companies recognized for building the most innovative Twitter advertising tools during the #Promote Ads API Challenge.


Drive increased scale for your Twitter Audience Platform app install campaigns with native ads

Mobile app advertisers can now run native ads across the Twitter Audience Platform.


Announcing new customer support features for businesses

We’re launching new customer support features that help users identify which businesses are active and available on Twitter. Support indicators and a message button allow businesses to make it clear what accounts provide support and when customers can get help.


Introducing New Ways to Monetize Live Content on Twitter

Incredible moments are shared, discovered and discussed live on Twitter and Periscope every day, and live video is enriching how we experience and participate in those events as they happen. Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.


Introducing Promoted #Stickers

Promoted #Stickers are available globally to select marketers as a creative way to express your brand and engage with consumers.