The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: March 2016

Tips for engaging live: how automakers used Periscope at #NYIAS

How two major auto brands used Periscope to connect with fans and debut their newest models at the 2016 New York International Auto Show.

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Website conversion tracking and remarketing made easier and more flexible

Introducing the universal website tag — a single code snippet for optimizing campaigns and reaching audiences on Twitter.

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A guide to event targeting on Twitter

Six best practices for using event targeting to connect with live audiences during major events.

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10 ways marketing changed with Twitter

The top 10 ways marketing has changed on Twitter over the past 10 years

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New research: TV viewers who engage on Twitter have higher rates of ad recall

Research shows that TV viewers who engage on Twitter are more likely to remember and respond favorably to commercials, especially if they expressed emotions while Tweeting.

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How Neiman Marcus used live video to give customers a front row seat at New York Fashion Week

Neiman Marcus used Periscope, Promoted videos, and Twitter Polls to bring unprecedented coverage of NYFW to its customers on Twitter.

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Seven best practices for brands using Twitter Polls

Discover best practices from brands that are successfully using Twitter Polls to engage their audiences.

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Celebrating 3 years of Twitter Ads API innovation

On the 3rd anniversary of our Ads API program, we’re announcing 3 new partners, significant technical enhancements, and highlighting a few of the unique tools in our partner ecosystem.

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