We are pleased to announce our partnership with Forensiq, an industry-leading platform for ad fraud detection. Our partnership is an investment to heighten supply quality across the more than 45,000 mobile apps and over 450 billion monthly ad requests on MoPub Marketplace.
We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17, we’re excited to announce the availability of emoji keyword targeting for Twitter Ads!
According to the Oxford Dictionary, the 2015 Word of the Year was none other than:
To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.