The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Results from Advertising for: April 2017

How In-Stream Video Ads on Twitter help marketers tell their story

Twitter’s In-Stream Video Ads drive more views for publishers and allow advertisers to get their messages in front of larger target audiences.

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Helping brand marketers measure the impact of their advertising

Today, we announce global relationships with Moat, Integral Ad Science, Nielsen DAR, and comScore vCE as we help marketers measure the impact of their ad campaigns.

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Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

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Businesses can now share and request locations in Direct Messages

Location sharing in Direct Messages helps businesses connect customer experiences on Twitter to the physical world. Now, it’s easier to build location-aware bots or enable customer service teams to get customers the information they need based on their location.

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