This post explores how we worked with the International Committee of the Red Cross (ICRC) and created a sample Engagement API client to better measure - and improve - the performance of the organization’s campaign efforts on Twitter.
At its core, Twitter is a real-time public broadcast channel. These characteristics make Twitter a natural platform for public safety communication and early-warning systems. During serious state-wide Texas rains and flooding over the 2015 Memorial Day Weekend, Twitter organically emerged as the go-to communication channel for the United States Geological Survey (USGS) and other federal, state and local agencies. As widespread power outages occurred, Twitter became an essential source for up-to-date meteorological data and agency announcements.
Gnip’s Engagement API brings new measurement opportunities to organic Twitter content by surfacing impression counts, URL clicks, hashtag clicks, video views, and more valuable metrics across all your customers’ owned accounts.