McKinsey & Company believes that brands should be helping customers on Twitter. Brands can use Twitter data to improve their ability to resolve customers issues and meet growing demand, while reducing costs and increasing customer satisfaction.
This week we’re profiling Dr. John Brownstein at the HealthMap team at Boston Children’s Hospital on his research using Twitter data to study the world’s illnesses and how diseases spread. We’ll look at his research and how he got started in digital epidemiology — and what this all means for public health.
Here’s your new go-to-source for all things related to Twitter data. You can expect to see stories around research, data visualization, data science, enterprise applications of Twitter data and the Twitter data ecosystem.