Twitter is where the world’s most influential people connect with each other and with the wider social media community in a way that’s never been possible before. Politicians, sports stars, actors, musicians, and many others are vibrant participants in a huge range of discussions. In fact, 82% of world leaders are on Twitter. But until recently, it has been challenging for financial market participants to join in the conversation.
Want to understand consumer reaction to the launch of the iPhone 6 when it came out 2 years ago? Looking to understand the evolution of public opinion in Brazil about the Olympics since Rio won the bid back in 2009? Need to analyze the last 3 years of marketing campaigns around Black Friday? The full archive of public Twitter data has 10 years of conversations around almost any topic you can imagine. By analyzing this incredibly rich data set, businesses can uncover key insights to make better decisions.
In December, we announced that we were building Gnip 2.0 — enhanced versions of our core Gnip APIs built with rich new data available in Twitter systems. Today we are excited to announce that 2.0 versions of our full suite of real-time and historical Gnip products are now generally available and ready for all customers to start using.
Financial analysts, traders and market professionals globally are increasingly using Twitter to stay abreast of the market and make critical decisions. This is the second in a series of blog posts in which we aim to cover some of the ways that Twitter data is being used by a variety of financial market participants. In the first post we discussed fundamental and consumer analysis.
Gnip’s new Audience API is now GA and incorporates a number of customer-requested updates that ease the creation of custom audiences while maintaining a high degree of protection for individual user privacy.