This post explores how we worked with the International Committee of the Red Cross (ICRC) and created a sample Engagement API client to better measure - and improve - the performance of the organization’s campaign efforts on Twitter.
At its core, Twitter is a real-time public broadcast channel. These characteristics make Twitter a natural platform for public safety communication and early-warning systems. During serious state-wide Texas rains and flooding over the 2015 Memorial Day Weekend, Twitter organically emerged as the go-to communication channel for the United States Geological Survey (USGS) and other federal, state and local agencies. As widespread power outages occurred, Twitter became an essential source for up-to-date meteorological data and agency announcements.