Twitter is where the world’s most influential people connect with each other and with the wider social media community in a way that’s never been possible before. Politicians, sports stars, actors, musicians, and many others are vibrant participants in a huge range of discussions. In fact, 82% of world leaders are on Twitter. But until recently, it has been challenging for financial market participants to join in the conversation.
Want to understand consumer reaction to the launch of the iPhone 6 when it came out 2 years ago? Looking to understand the evolution of public opinion in Brazil about the Olympics since Rio won the bid back in 2009? Need to analyze the last 3 years of marketing campaigns around Black Friday? The full archive of public Twitter data has 10 years of conversations around almost any topic you can imagine. By analyzing this incredibly rich data set, businesses can uncover key insights to make better decisions.