Twitter Certified Products Program Expansion

Thursday, 30 May 2013

Today, we’re introducing 11 new Twitter Certified Products. Since we introduced the program last summer, our goal has been to help businesses find tools and services that make them more successful on Twitter. To date, Certified Products have been largely U.S.-focused; this new group includes companies from Europe, Japan and Latin America –– extending the program’s global footprint and empowering brands and publishers around the world.

The newest additions to the Twitter Certified Products Program are: Brandwatch, BuzzFinder, Curatorr, Engage Manager, Flowics, NTT DATA, Offerpop, Scup, TRUE TELLER SocialDesk, SocialGuide Intelligence, and Wayin.

In reviewing these, you’ll notice another change: we’re simplifying the certification identity by creating a new Product badge, which will include analytics and engagement companies. Our certification program remains 100% focused on products that extend Twitter’s value for businesses, and we see the scope of these reaching beyond traditional definitions of engagement and analytics. As business needs for Twitter functionality evolve, we’re expanding the program to meet these needs. We hope the new badging opens more doors for innovation around business applications.

The Twitter Certified Program will continue to grow with small quarterly classes and we’ll continue to seek out the strongest products that serve business needs around the world. If you have an innovative product that you think will add to the program’s value, please review the requirements and apply.

Zach Hofer-Shall
Manager, Twitter Certified Program