Here at Epoxy, our legion of video and content creators rely on social media as a core part of their video strategy. They look to platforms like Twitter to provide discovery and virality of their content, helping them reach new audiences.
Epoxy’s suite of web and mobile tools helps our creators with each aspect of their video strategy. We offer powerful editing tools to generate fresh and exciting new content, provide sharing solutions to every major video platform, and even help them identify and connect with their top fans.
In May, when Twitter announced that the REST API supported native video uploads, we were excited to help bring our creators’ voices and stories to the Twitter platform in a more natural way. With a few additional integrations, we’ve enabled our creators to:
Here’s a screenshot demonstrating the new functionality in a single dashboard:
The early results have been eye-opening. Our creators are seeing an average of 3.6x as many favorites, 4.3x as many Retweets and 2.5x as many replies on video Tweets compared to non-video Tweets. This makes sense, because Twitter videos naturally provide a better experience in the feed, with videos appearing and auto-playing in the timeline.
As for examples of how creators have been using Epoxy’s Twitter video integration, below are a few of our favorites. First, @Juan_DaCorte speed draws a spectacular portrait of Katy Perry:
This is my favorite drawing! i love the result! it’s @KatyPerry #wonderland PLEASE RT guys! http://t.co/1N2fGLQiws pic.twitter.com/QZoMyJYwrn— Juan Da Corte ( @Juan_DaCorte) August 16, 2015
Next, the feel the excitement in this highlight reel comes across in @LacrosseNetwork’s post:
The Beauty of Lacrosse in SLOW MO. WATCH the FULL video on our Youtube channel http://t.co/HqOTUrfK6T pic.twitter.com/aKhMnNPVLK— The Lacrosse Network ( @LacrosseNetwork) September 16, 2015
Lastly, with New York Fashion Week in full swing, @CHRISELLEtweets shows her fans some makeup tips to look stunning while traveling:
Check out how I keep my skin glowing while traveling for New York fashion week! #NYFW http://t.co/E4O2qMFVuF pic.twitter.com/cYvaSw0gIY— CHRISELLE LIM ( @CHRISELLEtweets) September 16, 2015
Using the Twitter video APIs, we’ve given our creators and their fans a richer, more engaging experience on Twitter. We’ve also been able to show that these new features help grow the creators’ audience and increase their reach in a way that stays true to their own voice and perspective.
We’re excited to be building out great new features like this Twitter video integration. To find out more about this feature or any of Epoxy’s other offerings, check us out at epoxy.tv/features.