In 2010, Javier Burón and Alfredo Artiles built an app called Follow Friday, which quickly gained over 100,000 Twitter followers. They were curious to better understand their newfound audience on Twitter, which led them to develop their first version of Audiense (formerly SocialBro) using the Twitter APIs.
Over time, Audiense has continued to integrate features of the Twitter platform to help build their business. Per their COO, Carlos Serra, “For Audiense, Twitter is the best source of data for market research and consumer understanding. We encourage businesses to use Twitter data to change the way they operate. Twitter data is non-replaceable for its insights and ability to drive and measure genuine engagement for brands.”
For more on how Audiense helps companies turn insights into action, read the full case study.