With over 2.5 billion fans, Cricket is the second most popular sport in the world. Since 2005, Cricbuzz (@Cricbuzz) has remained a prime digital destination for cricket lovers, providing live scores, news and other cricket-related content.
With the company’s move into the mobile space, they were looking to bring cricket to fans on the go. During the 2015 Cricket World Cup, Cricbuzz was the most accessed cricket destination both on web and mobile, with over 19 billion minutes spent on their properties. As its reach extended to a global audience, Cricbuzz was looking for new ways to engage cricket fans within their app and online. That’s where they turned to Fabric to ensure app stability and increase app engagement.
“Twitter’s suite of tools has provided an incredible opportunity for us to engage cricket fans during key matches and provide a superior experience both online and through our app.”Ajith RamamurthyHead of Growth and Strategic Alliances at Cricbuzz
Read the Cricbuzz case study to learn more.