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Twitter teams up with O2 to help UK small businesses

Thursday, 14 November 2013

With millions of people actively using Twitter in the UK each month, the platform is a great way for small businesses to engage with existing customers and reach new ones.

Starting today, with the availability of our self-service advertising platform, SMBs in the UK and Ireland will be able to take advantage of Twitter’s Promoted Products to amplify their existing activity on Twitter. We are also partnering with O2 Business (@O2businessUK) to educate SMBs in the UK on how best to use Twitter to engage with their audience. As part of this partnership, O2 will provide SMBs with Twitter resources and supports, including:

  • Twitter guides with best practices and case studies
  • Online education sessions on how to use Twitter for business
  • Credit to spend on Twitter ads through the self-service platform

People come to Twitter to share information, follow their interests, and connect with the brands and local businesses they care about. With the availability of Twitter self-serve advertising, these companies can now increase the reach of the content they are already sharing on the platform.

Check out business.twitter.com if you are interested in advertising through our self-service platform.