We recently released our research findings into Everyday Moments to show how marketers with an always on approach create more opportunities on Twitter. Today, we are excited to share a beta version of an interactive inspiration tool based on that data.
The tool brings to life ways in which people share updates and interact around ‘everyday moments’ over the course of a typical week on Twitter.
We hope you’ll be fascinated by the scale and predictability of conversation patterns across Britain. Be it how chatter about coffee as it lights up the map between 8-10 a.m. during the week, or how much we all seem to like talking about the weather, the patterns of discussion give a unique insight into the rhythm of everyday life in the UK and Ireland.
You can see a few great examples below highlighting the conversation taking place around an issue that many of us grapple with: the pub versus the gym.
We’ve also highlighted the battle that takes place each day between coffee and tea giving an idea of the conversations taking place on Twitter and how they are happening the length and breadth of the UK. And finally below the conversation around commuting, traffic and delays.
We also hope that this visualisation will not only inspire, but also help you actively plan for the opportunities that these conversations present for your brands.
We have more than 80 topics to explore and will be adding in more over time to cover almost every facet of our daily lives.
You can access access the website here. To get going, all you need to do is select keywords that relate to your brand and watch the conversations play out.