With the Rugby World Cup still going strong throughout October, it’s been a busy month for advertisers on Twitter.
This month, we have campaigns from the worlds of gaming, movies, alcohol, automotive, and retail, among others. We’re also able to showcase a real breadth of creativity taking place on the platform with GIFs, 3D-like video, and cinemagraphs, as well as memes and a flock-to-unlock campaign. And don’t forget to catch up on everything from #BackToTheFuture Day.
- Gaming
October has been a huge month for gaming brands on Twitter, as they work on some of this year’s biggest releases. For @PlayStationUK, that’s meant the arrival of Star Wars Battlefront and a blockbuster TV ad. For @XboxUK, the focus has been #Halo5, which has been making great use of the London skyline and video as part of the launch marketing activity around this massive game.
- Movies
For the launch of the film #ParanormalActivity, @ParamountUK released a series of scary cinemagraphs — still images with just a flicker of movement. As part of the campaign around “The Martian,” @20CenturyFoxUK created the #BringMemeHome meme-maker tool. It allowed film fans to add their image and message to create a shareable movie poster.
- Alcohol
@GuinnessGB shared a wonderful celebratory message saluting a hard-fought Irish victory over France during the #RWC2015, and is part of a strong series of similar Tweets. Something quite different from @BulmersCider, it launched a flock-to-unlock campaign, which gave fans access to an exclusive @LethalBizzle track. Once unlocked fans were able to download it for free.
- Retail
@Tesco has been getting customers in the mood for Halloween. Looking to make a scary clown face? Check. A horrible head in a jar? Check. There’s also a spooky taster of what to expect when next visiting a Tesco store.
Would you like some art with your latte? @CostaCoffee has been running a #LatteArt competition as it sought to find the best coffee florette artists. Explore some of the best designs:
- Fashion
For Paris Fashion week, @Dior brought the catwalk fun with this interactive GIF scratch reel. And @Chanel offered backstage peeks, interviews with Karl Lagerfeld, and behind-the-scenes footage.
- Automotive
@LandRoverRugby has continued to show what a brand can bring to an event like the #RWC2015 and complement what’s being done elsewhere. It used a multi-image Tweet to highlight some of the powerful moments from Argentina’s defeat by South Africa.
@forditalia shared another great example of a scratch effect in a GIF, allowing folks to get a closer look at the #FordMustang.
- Technology
@3kindsofice, an app that helps you discover cool new places, shows companies of all sizes can create smart content on Twitter, in this case with a magic image.
