Get ready to feel all warm and cuddly guys, it’s our February creative round-up, which means Valentine’s Day campaigns. This year brands like @DisneyUK, @Selfridges and @DoveMen gave us all the feels with their fun and interactive creativity. Staying with the red-hued theme, February also, saw even more, fabulousness from the red carpet. We saw amazing awards season content throughout the month as the #Oscars, #Baftas and #Brits rolled into town and onto Twitter.
It’s been a huge week at Mobile World Congress in Barcelona with brands taking the wraps off of huge launches. Every player in the tech industry has been here and people have been turning to Twitter all week to see what’s happening.
Next week Twitter will be in Barcelona for this year’s Mobile World Congress. It’s a massive global event that brings more than 100,000 people together for the latest in mobile technology. The devices at the heart of #MWC17 are also at the heart of Twitter, which connects a growing global audience to what’s happening. We’ll have some really exciting content to share with you. We’ll be going live throughout the week. We’ll be working with great creators who will be taking you all over the city. And we’ll also be sharing great video stories and daily updates. See you there.
As Fashion Week happens in London, it’s happening on Twitter. As we saw most recently during London Fashion Week #SS17, brands bring the full force of their style and creativity to the platform. They use Twitter to give people sneak peeks, front-row seats or backstage access – live and in real time.
Twitter UK and Omnicom Media Group partnered to measure the effectiveness of Twitter video and identify its unique strengths. We discovered what makes people stop scrolling to watch and how brand video on Twitter, both organic and Promoted, significantly out-performs online video norms.