This really is the Christmas special. It has a sprinkling of everything you could wish for. We have big red trucks and much smaller red cups accompanied by a host of Twitter creativity. This month we have fab uses of custom emojis, Twitter Stickers, great hashtags and TV integrations and a Tweet price drop.
The decorations, the ads and the festive tipples, people on Twitter love Christmas and they love to plan it. With little more than three weeks to go, there is still a big opportunity for brands to connect. Let’s spark some inspiration with our top festive insights.
It’s a seasonal special across this month as brands roll out their Christmas campaigns and deliver some sparkling creative gems to Twitter. We have great uses of Conversational Video, custom emojis, there’s an automated Tweet gift finder, as well as First View, Promoted Stickers, Gifs and Periscope.
We looked at more than four million Tweets to understand better what makes a video take off and become the one that everyone’s talking about. What we found was that a second wave of sharing is crucial to videos becoming successful.
The #BlackFriday and #CyberMonday sales are big opportunities for brands to connect with consumers on Twitter where awareness, and intent to shop, is higher than it is amongst people who do not use the platform.
A round-up of some of great recent campaign work from brands in entertainment, retail, charity, government and finance sectors. We have a wonderful selection for you this month including some inspired life saving campaigns and stories.
Periscope is increasingly popular with brands wanting to create a live conversation with their customers by streaming events or key moments. The launch of Periscope Producer has opened up further opportunities for brands to connect with existing and new customers in the run-up to the Christmas retail period.
In this month’s round-up of Europe’s most creative Twitter ad campaigns we have examples of how brands transported fashion fans to the catwalks of Milan and Paris. As well as live video, we have great uses of Conversational video and a first from McDonald’s in Germany. From the Netherlands and Belgium, First View examples highlighting how it drives video. And hashtag and emoji power for good from Spain.