The Twitter UK Advertising Blog

Your official source for Twitter Ads UK insights, interviews and success stories.

How real-time research boosted MasterCard’s ad effectiveness

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During the 2015 Rugby World Cup, MasterCard used our real-time research panel to get live feedback on its campaign, and adapt and develop it as the campaign progressed.

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Drive more scale for your performance campaigns with Twitter

The Twitter Audience Platform is now available to all performance advertisers around the world. Advertisers who want to drive website clicks or conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors – whether they’re on Twitter, or engaging with thousands of mobile apps and websites.

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#EURO2016 is almost here and football is happening on Twitter

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With less than a month to go before the start of #EURO2016, the buzz on Twitter is rising to fever pitch. With a potential audience of more than 15M we’ve put together a video to celebrate the passion for football you can find on Twitter at all levels.

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How five brands Tweeted about #Eurovision

A round-up of some of the best brand Tweets from this years #Eurovision song contest.

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Four advertisers getting results with video on Twitter

A closer look at some video wins from four big name brands on Twitter that have all recently used Twitter Video to get results.

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Magnum uses Promoted Moment to celebrate Cannes and Kendall Jenner partnership

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Magnum is the latest brand to launch a Promoted Moment in the UK. With exciting content promoting its partnership with the Cannes Film Festival and model Kendall Jenner, the brand will be updating its moment in real time.

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How brands are Tweeting about #MayThe4thBeWithYou

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It’s the 4th of May and that means “Star Wars”. The conversation about “Star Wars” is always happening on Twitter, and brands have been busy today getting involved in the #MayThe4thBeWithYou fun.

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Two new measurement solutions for performance marketers on Twitter

The need to evaluate how impressions, clicks, and engagements impact an ad campaign has become a crucial part of gauging performance success. To help our advertisers assess the impact of clicks and ad exposure, we recently released two new tools related to the measurement of performance campaigns on Twitter — universal website tag and conversion lift reports.

Universal website tag

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8 creative wins on Twitter in April

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This month we’re bringing you lucky folks a Twitter formats extravaganza. The campaigns chosen from April are not only the dollop of creative excellence you come to expect from this monthly post, but they also showcase the very best of Twitter’s product offering.

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How brands are Tweeting about the return of #GameofThrones

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Today Game of Thrones returns to UK TV screens for the start of season six. Brand have been getting creative and joining a huge conversation taking place on Twitter about one of the world’s most popular TV shows.

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