Next week Twitter will be in Barcelona for this year’s Mobile World Congress. It’s a massive global event that brings more than 100,000 people together for the latest in mobile technology. The devices at the heart of #MWC17 are also at the heart of Twitter, which connects a growing global audience to what’s happening. We’ll have some really exciting content to share with you. We’ll be going live throughout the week. We’ll be working with great creators who will be taking you all over the city. And we’ll also be sharing great video stories and daily updates. See you there.
As Fashion Week happens in London, it’s happening on Twitter. As we saw most recently during London Fashion Week #SS17, brands bring the full force of their style and creativity to the platform. They use Twitter to give people sneak peeks, front-row seats or backstage access – live and in real time.
Twitter UK and Omnicom Media Group partnered to measure the effectiveness of Twitter video and identify its unique strengths. We discovered what makes people stop scrolling to watch and how brand video on Twitter, both organic and Promoted, significantly out-performs online video norms.
This really is the Christmas special. It has a sprinkling of everything you could wish for. We have big red trucks and much smaller red cups accompanied by a host of Twitter creativity. This month we have fab uses of custom emojis, Twitter Stickers, great hashtags and TV integrations and a Tweet price drop.
The decorations, the ads and the festive tipples, people on Twitter love Christmas and they love to plan it. With little more than three weeks to go, there is still a big opportunity for brands to connect. Let’s spark some inspiration with our top festive insights.