The Twitter UK Advertising Blog

Your official source for Twitter Ads UK insights, interviews and success stories.

From big red trucks to red cups: 8 creative wins on Twitter in November

This really is the Christmas special. It has a sprinkling of everything you could wish for. We have big red trucks and much smaller red cups accompanied by a host of Twitter creativity. This month we have fab uses of custom emojis, Twitter Stickers, great hashtags and TV integrations and a Tweet price drop.

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#ChristmasIsAllAround - 13 ways people on Twitter love the festive season

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The decorations, the ads and the festive tipples, people on Twitter love Christmas and they love to plan it. With little more than three weeks to go, there is still a big opportunity for brands to connect. Let’s spark some inspiration with our top festive insights.

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From Big Christmas to scooter power: 11 creative wins on Twitter from Europe in November

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It’s a seasonal special across this month as brands roll out their Christmas campaigns and deliver some sparkling creative gems to Twitter. We have great uses of Conversational Video, custom emojis, there’s an automated Tweet gift finder, as well as First View, Promoted Stickers, Gifs and Periscope.

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What’s the secret to video success for marketers? New Twitter research provides the answer

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We looked at more than four million Tweets to understand better what makes a video take off and become the one that everyone’s talking about. What we found was that a second wave of sharing is crucial to videos becoming successful.

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#TimetoShop: 12 stats about shopping in the run-up to Christmas

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The #BlackFriday and #CyberMonday sales are big opportunities for brands to connect with consumers on Twitter where awareness, and intent to shop, is higher than it is amongst people who do not use the platform.

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5 Reasons why you should use Video on Twitter

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We’ve got five short videos for you to help you learn more about the power of video on Twitter.

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From bakes and beats to savings lives: 8 creative wins on Twitter in October

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A round-up of some of great recent campaign work from brands in entertainment, retail, charity, government and finance sectors. We have a wonderful selection for you this month including some inspired life saving campaigns and stories.

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How Periscope Producer x Niche can connect brands with new customers this Christmas

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Periscope is increasingly popular with brands wanting to create a live conversation with their customers by streaming events or key moments. The launch of Periscope Producer has opened up further opportunities for brands to connect with existing and new customers in the run-up to the Christmas retail period.

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From fashion to food banks: 10 creative wins on Twitter from Europe

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In this month’s round-up of Europe’s most creative Twitter ad campaigns we have examples of how brands transported fashion fans to the catwalks of Milan and Paris. As well as live video, we have great uses of Conversational video and a first from McDonald’s in Germany. From the Netherlands and Belgium, First View examples highlighting how it drives video. And hashtag and emoji power for good from Spain.

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How to launch a video game on Twitter

There is a hugely active gaming audience on Twitter. They’re a community that’s really engaged: they post videos and pictures, and exchange tips. It makes this a perfect platform to launch a big new game. Here are our five tips to make the most of Twitter.

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