The Twitter UK Advertising Blog

Your official source for Twitter Ads UK insights, interviews and success stories.

From ‘Beauty and the Beast’ to Beauty and the Feast: 7 creative wins in February

Get ready to feel all warm and cuddly guys, it’s our February creative round-up, which means Valentine’s Day campaigns. This year brands like @DisneyUK, @Selfridges and @DoveMen gave us all the feels with their fun and interactive creativity. Staying with the red-hued theme, February also, saw even more, fabulousness from the red carpet. We saw amazing awards season content throughout the month as the #Oscars, #Baftas and #Brits rolled into town and onto Twitter.

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Twitter at #MWC17: Here’s what happened

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It’s been a huge week at Mobile World Congress in Barcelona with brands taking the wraps off of huge launches. Every player in the tech industry has been here and people have been turning to Twitter all week to see what’s happening.

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Twitter at #MWC17: It’s What’s Happening

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Next week Twitter will be in Barcelona for this year’s Mobile World Congress. It’s a massive global event that brings more than 100,000 people together for the latest in mobile technology. The devices at the heart of #MWC17 are also at the heart of Twitter, which connects a growing global audience to what’s happening. We’ll have some really exciting content to share with you. We’ll be going live throughout the week. We’ll be working with great creators who will be taking you all over the city. And we’ll also be sharing great video stories and daily updates. See you there.

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Get ready for the #BRITS conversation on Twitter

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Last year, the Brits conversation on Twitter was massive - with an incredible 7.5M Tweets sent during the show. Get the latest on all the action on Twitter on Wednesday 22nd of February by following the hashtags #BRITs, #The1975Brits, #BrunoMarsBrits, #EdSheeranBrits, #KatePerryBRITS and #LittleMixBrits.

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#LFW: London Fashion Week is happening on Twitter

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As Fashion Week happens in London, it’s happening on Twitter. As we saw most recently during London Fashion Week #SS17, brands bring the full force of their style and creativity to the platform. They use Twitter to give people sneak peeks, front-row seats or backstage access – live and in real time.

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How Amnesty used Twitter to spur people to #TakeAction about refugees

How Amnesty International and its creative agency Ogilvy London used Twitter to launch a campaign to spur people to take action around the refugee crises.

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How to create video with thumb stopping power on Twitter

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Twitter UK and Omnicom Media Group partnered to measure the effectiveness of Twitter video and identify its unique strengths. We discovered what makes people stop scrolling to watch and how brand video on Twitter, both organic and Promoted, significantly out-performs online video norms.

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#DeadlineDay to be live streamed on Twitter with Sky

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#DeadlineDay becomes the first British programme to be live streamed in Europe on Twitter in a deal with Sky.

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7 Creative wins on Twitter in January: From #fooddancing to sneaker icons

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2017 has started with some great creative campaigns that provide plenty of inspiration for how brands can best use the platform.

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It’s What’s Happening: 5 things for brands when planning in 2017

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As 2017 gets underway, we wanted to take a moment to remind you of five compelling reasons why Twitter can enhance your media plan in 2017.

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