Today, we’re excited to announce that Twitter Ads are now available to small and medium-sized businesses (SMBs) in Australia.
In our efforts to bring Twitter Ads to advertisers of all sizes around the world, this is an important milestone for us. Since launching self-service advertising in over 20 countries, numerous SMBs have leveraged our creative, measurement and targeting tools to accomplish a range of business goals – from building brand awareness to driving direct response actions such as leads, sales, videos views and website traffic. Our recent beta rollout of objective-based campaigns and pricing enabled SMBs to only pay for actions that align with their marketing objectives, ensuring that their campaigns drive the highest possible ROI.
SMBs in Australia already leverage Twitter in creative and impactful ways that help them to acquire new customers and drive sales. In fact, a recent internal study of Australian Twitter users showed that 70% of survey respondents feel better about an SMB after following them and reading their Tweets.
Most importantly, after discovering an SMB on Twitter, the research shows the consumers take actions that have a direct business impact, with 62% having purchased something from an SMB because of Twitter.
Today’s announcement will help these Australian SMBs amplify the success they’re already seeing on the platform.
If you’re an SMB in Australia that would like to get started with Twitter Ads, create an account here. To access case studies, white papers and educational videos about how to use Twitter Ads for your business, visit our blog and make sure to follow @TwitterSmallBiz.