A world first: @thisisamplify launches Twitter-only entertainment hub

By ‎@chrisledlin‎
Wednesday, 5 August 2015

We regularly see emerging artists and digital creators using the Twitter platform to share amazing content and build their profile for a global audience. Now, in a global first, @thisisamplify and @MarqueeStudios have created a new entertainment hub exclusive to Twitter featuring their talent in a fun and innovative format.

Hosted by popular Australian radio host @Smallzy and music blogger and influencer @nicwkelly live from the @TheXStudio_ in Sydney, this new format dubbed #AmplifyNOW will bring together entertainment and pop culture news, as well as the latest interviews with your favourite stars.

Using Twitter’s Snappy TV, #AmplifyNOW will create quick release video content that can only be viewed on the Twitter account @thisisamplify. Here’s a taste of what you’ll see, and remember you can react and join the conversation using the hashtag #AmplifyNOW.


Every week @thisisamplify will also feature a music artist, digital creator, or emerging artist in one-on-one interviews hosted by top Australian radio host @Smallzy.

And what better star to kick things off than Australia’s most followed Twitter user, right?

The creation of #AmplifyNOW is the result of the strong affiliation @MarqueeStudios and @thisisamplify have built with their Twitter audience through #AmplifyLIVE — Australia’s first festival for the connected generation.

Tom Maynard, Managing Director of @MarqueeStudios, observes: “Kids have switched off from traditional media, but they are connected 24/7 and reacting to news and pop culture as it happens. As the ultimate live platform, we see Twitter as the ideal distribution network to reach a global audience instantly with the content they want to see and can’t get anywhere else. We want to create the MTV of 2015, reacting to news, music, technology, pop culture, and influencers within the hour, and Twitter will be the only place to get it.”

@thisisamplify, in partnership with Twitter launches with two key corporate partners - @Intelanz and @rimmellondonau - that will be integrated into the content via a Twitter Amplify program.