Every day there are a multitude of ‘only on Twitter’ moments on our platform, many of them featuring some of Australia’s biggest stars giving fans exclusive access they can’t get anywhere else. Today, @TwitterAU is announcing a partnership with Amplify (@thisisamplify) — Australia’s leading new media festival — to help fans get the ‘Twitter experience’ in person.
@thisisamplify will bring the Internet’s biggest, brightest and best local and international personalities together in Australia to meet and perform live for fans on a massive national tour in April. Only launched last week, the #AmplifyLIVE hashtag has already trended number one globally as a result of excited conversation from fans.
The tour features a wide range of exciting talent with a combined Twitter following of more than 8.5 million who will be on the edge of their seats awaiting @thisisamplify live Tweets and selfies from their idols. Those announced so far include:
As anticipation builds, #AmplifyLIVE talent have taken to Twitter to announce their involvement with the tour.
As the perfect tour for the connected generation to get closer to their favourite celebrity Twitter users, fans have also been Tweeting their excitement about #AmplifyLIVE.
As part of the promoting the tour to their followers, @thisisamplify has been having a lot of fun with Twitter’s GIF-posting functionality.
The partnership will see activations at #AmplifyLIVE in each city the tour visits. This will include #OnlyOnTwitter Q&As with talent, a Vine 360 Booth, most commonly seen on the red carpet at VIP events like the ARIA Awards, American Music Awards, BRIT Awards and Twitter Mirrors, to give talent and fans a completely unique perspective that can only be experienced at @thisisamplify.