Australia’s biggest stars flock to @TwitterAU’s newest red carpet craze

By Jennie Sager

As Australia’s top talent celebrated local television’s night of the year at the 57th Annual #TVWEEKLogies, the best place where they could be seen living it up was the TV Week Logies GIF Booth, powered by the Twitter Mirror.

The new tool, launched on @TheTodayShow last week, took prime position on the #TVWEEKLogies red carpet, capturing all the glitz and glamour of the red carpet, and bringing it front and centre for users around the world.

Here’s a look at some of the great celebrity GIFs Tweeted by @TVWEEKMag:

@BuzzFeedOz also teamed up with @TwitterAU and one of the country’s biggest Vine stars, @JBraizMusic
who got the stars to show their lighter side with creative Vines straight from the red carpet. This resulted in the biggest day on Twitter since last year for @BuzzFeedOz.

The awards were also broadcast live on@Channel9 for the first time, and viewers embraced the opportunity to live-Tweet TV’s night of nights. Tweets about the #TVWEEKLogies had a unique audience of over 231,000 with Tweets viewed more than 6.7 million times during the broadcast*, helped in no small part by @SamsungAU who promoted a selection of the best Tweets from @TVWEEKMag on the night.

Three much-loved ladies stole the spotlight, one for an honest gaff and the other two for their heartfelt acceptance speeches.

Twitter users shared a laugh with @LadyJMo after she announced the winner of the Most Outstanding Entertainment Program without reading the nominees.

And Twitter was flooded with messages of love and support for @BickmoreCarrie and @missmirandatap who had everyone in the room tearing up.



You can help raise awareness for #beaniesforbraincancer by Tweeting a picture of yourself in a beanie.



*Source: Nielsen Twitter TV Ratings