Escape the daily grind on #InternationalCoffeeDay

By Jennie Sager
Wednesday, 30 September 2015

Coffee gets us through early starts, perks us up mid-morning, and give us the boost to get through the afternoon. On Twitter, the conversation about coffee can be like the drink itself, strong and hot — so for the first #InternationalCoffeeDay, here’s a look at how Australia Tweets about its favourite bean.

Nearly every day, Aussies consume nearly 17 million* coffees. Whether you’re a caffeine snob who will only drink a rare blend, or you’re more partial to an instant brew, coffee is one of those things that can make any dull day brighter. Every day, many of us take to Twitter to espresso ourselves — talking about our coffee choices… and it’s clear we have a latte on our minds!

Escape the daily grind on #InternationalCoffeeDay

  1. Latte
  2. Espresso
  3. Mocha
  4. Cappuccino
  5. Iced coffee
  6. Flat white
  7. Decaf
  8. Long Black
  9. Black Coffee
  10. Double Shot

Of course, we talk about our need for coffee throughout the day. Here we see when coffee mentions peak in Australia.

Escape the daily grind on #InternationalCoffeeDay

Here are some Tweets expressing that early morning craving:


And just like someone who is over-caffeinated, the conversation on Twitter never sleeps:



As much as we love coffee collectively, people do have their favourite blends. Here are the most mentioned brands in Australia:

  1. The Grounds
  2. Campos
  3. Single Origin Roasters
  4. Toby’s Estate
  5. Market Lane
  6. Grinders
  7. Seven Seeds
  8. Vittoria
  9. Merlo
  10. Sunshine Coast Coffee

Join the Twitter conversation today with the hashtag #InternationalCoffeeDay and share the happiness this classic beverage brings by Tweeting your first, second, or third cup!

*(Bureau of Statistics, Australian Health Survey 2012.)