Last week in Sydney, we hosted a workshop for SMBs called #BreakfastWithTwitter — an opportunity to learn how Twitter can help their businesses. The value of Twitter advertising for Aussie SMBs is illustrated by some key facts, including:
So how do you make the most of this opportunity on Twitter? Here are five top tips we shared at #BreakfastWithTwitter:
1. Use Twitter Ads to reach specific goals
Twitter Ads are designed to help you achieve specific objectives, such as increasing traffic to your site or gaining more followers. Simply choose what goal you want to achieve on Twitter.
2. Be strategic with your targeting and bidding
Selecting the right targeting and bidding options is a key success factor in a Twitter ads campaign. For different targeting options, we recommend that SMBs use different kinds of campaigns to make it easy for businesses to optimise their spending on the campaigns — rather than layering targeting within a single campaign.
3. Experiment with different Tweet content and optimise
Develop an editorial calendar and plan your Twitter content ahead of time. Vary your approach to discover what sort of content appeals to your audience. More than 80% of Twitter users are on mobile, so optimise your content to be mobile friendly.
4. Analyse and improve your Twitter activity
Use Twitter Analytics to learn more about your followers’ behavior. The Tweet activity dashboard shows you which of your Tweets people are clicking on or Retweeting, and you can gain even more insight from the Followers tab in your analytics dashboard.
5. Make the most of everyday moments
Regular conversations happen everyday — join the conversation by anticipating the peak in activity. Whether it be sleepy users mid-afternoon or mobile users on the platform during peak commuter times, you can work this into your strategy to capitalise on these everyday moments.
*SOURCE: Small Business Customer Insights, Twitter + DB5 Research Whitepaper, September 2014