How @thisisamplify used Twitter to connect Aussies to their favourite stars

By ‎@chrisledlin‎
Thursday, 16 April 2015

Last week, Amplify LIVE! (@thisisamplify) brought together an impressive collection of local and global influencers, musicians and vloggers for a series of events around the country. And @thisisamplify used Twitter to reach a global audience keen to tune in to see and hear from their favourite stars.

Featuring a diverse range of talent with a combined Twitter following of more than 10 million, the #AmplifyLIVE conversation trended globally throughout the festival as fans participated and watched on Twitter.

How @thisisamplify used Twitter to connect Aussies to their favourite stars

Visualisation courtesy of TrendsMap. Click image above to view animation

As the festival travelled across the nation, the stars of #AmplifyLIVE 2015 shared their favourite moments across the week on Twitter to their millions of followers:

Across the entire festival, @thisisamplify mined Twitter to display fans’ Twitter questions and photos of performances, real-time competitions and live polls.

How @thisisamplify used Twitter to connect Aussies to their favourite stars

How @thisisamplify used Twitter to connect Aussies to their favourite stars

Images courtesy of Chris Ledlin

How @thisisamplify used Twitter to connect Aussies to their favourite starsCourtesy of Spotify

Backstage, the #AmplifyLIVE Vine 360 Booth was a key attraction for performers moments before they hit the stage.

Selfie superstar @KurtJayColeman took the selfie to a whole new 360-degree level.

US vlogger @AndreaRussett loved rocking out to @littleSea performing live.

As fans waited for @thisisamplify  to begin, a #TweetBooth helped to share their excitement.


Twitter’s new @Periscopeco  gave fans a completely different view to #AmplifyLIVE with backstage tours, DJ performances and even an exclusive selfie masterclass from @KurtJayColman.


Across the tour, @thisisamplify used several Twitter Mirrors during the shows and to give exclusive insights into life backstage.



Sadly, every tour has to end eventually, and when it was over @TydeLevi, @AndreaRussett and @oliverkirby  all took to Twitter to bid their fond farewells to #AmplifyLIVE.



But there’s always time for one last selfie!

So what’s next for #AmplifyLIVE? Here’s a hint: