How Twitter took over the front row for Mercedes-Benz Fashion Week Australia

By Jennie Sager
Tuesday, 21 April 2015

Last week, Twitter teamed up with Mercedes-Benz Fashion Week Australia (@MBFWA) for the first time to share all the action from the front row with fashion fans around the world. Here’s our look at how #MBFWA played out on Twitter.


A star-studded #FashionFlock – featuring Bianca Cheah (@BiancaCheah), Sarah Ellen (@Sarah3llen) and Maz Compton (@MazCompton) – treated us to a week of live Tweets from the front row of some of the biggest shows, giving fans on Twitter a close look at the hottest trends, looks and top designers.



Throughout Australian fashion’s biggest week, the #FashionFlock members used a range of Twitter tools, including mobile video, @Vine and the multi-photo feature to highlight their favourite moments from #MBFWA.

#MBFWA also played host to a Vine 360 Booth which gave stars the chance to show off their #StreetStyle looks to the world.



And even though #MBFWA has successfully wrapped for another year, Twitter is still the ideal destination for all of your fashion needs. Follow @TwitterFashion for your look at what’s trending around the world every day of the year.