Twitter has given a mega-phone to business leaders to directly connect and engage with customers and express their point of view.
Twitter has placed business leaders at the coalface of customer discussions, giving them a direct perspective on how their organisation is faring in the eyes of the customer. As more businesses utilise social channels for business purposes, the risk of not being on social media today outweighs the risk of being on it.
A report released today by @KPMGAustralia Social Media Intelligence has identified Australia’s top 20 business leaders who are paving the way on Twitter.
KPMG Australia’s inaugural “Tweeting from the Top” report details the top 20 Twitter power list, based on a review of quantitative and qualitative data from the Twitter accounts of Australian corporate leaders between 1 January and 10 May 2016.
Among the diverse list are leaders of major corporations such as @Telstra and @Microsoft, and also top executives from sport, media, technology, SMEs and the not-for-profit sector who most effectively share their messages and create valuable connections for their organisations using Twitter.
The KPMG Twitter top 20 power list includes:
In addition to the Twitter power list, the report offers Twitter’s top tips on how to lead the way for business, as well as KPMG’s advice on how executives can better utilise Twitter. Some of the tips include:
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