The @ELLEaus editorial team have packed up their fashion racks and relocated to @TwitterAU HQ this week for the #ELLETwitterTakeover giving Twitter users a behind the scenes look at how the magazine is produced.
Readers will help influence the November issue of @ELLEaus through interactive Twitter polls, Q&As and live video, and will decide on areas such as content, picture selection and headlines.
To kick off the #ELLETwitterTakeover, Australia’s fashion elite gathered for a glamourous night at @TwitterAU HQ in honour of Aussie supermodel and icon @ellemacpherson who has appeared on more @ELLEAus covers than anyone else.
Elle Macpherson was joined by leading French fashion photographer and former international creative director for ELLE Gilles Bensimon, models Jesinta Campbell (@jesintacampbell) and Cheyenne Tozzi (@cheycheytozzi), and fashion designer Bianca Spender (@biancaspender).
Fans who didn’t score an invite followed all the #ELLETwitterTakeover action on Twitter with @ELLEAus Editor in Chief, Justine Cullen hosting a live video Q&A with @ellemacpherson and Gilles Bensimon.
The event kicked off a jam packed week of beauty, fitness, and fashion activations from the @ELLEaus team.