Recently, we announced a new partnership with the Victoria Racing Club (@FlemingtonVRC) to stream the 2016 Emirates #MelbourneCup to a global audience, the first Twitter live streaming deal we’ve announced outside of the United States.
As excitement builds for the race that stops the nation, here’s your guide on how to watch the Emirates #MelbourneCup live on Twitter and how to join the conversation.
Watching the race on Twitter
The hour-long race broadcast produced for the Victoria Racing Club by the Seven Network will include 30 minutes of build-up before the race, followed by all the post-race commentary and analysis.
Following the race on Twitter
Join the Emirates #MelbourneCup conversation and get your front row seat to the crowning jewel of the Australian racing calendar. From the race day fashions to punters’ form guide tips, you can follow all the latest trackside action on Twitter, live from Flemington.
Off the track, comedian Dave Thornton (@dave_thorno) will be hosting a mobile #BlueRoom, direct from the Emirates #MelbourneCup birdcage enclosure, giving fans the best insider access to all the behind-the-scenes entertainment, frocks and celebrities from race day. Follow the exclusive content on Twitter at @FlemingtonVRC.
Tweet using #MelbourneCup and unlock a special emoji!
To celebrate this year’s Emirates Melbourne Cup we’ve launched a special emoji to add a little colour to your Tweets. Tweet using #MelbourneCup and a custom emoji will automatically appear in your Tweet.