Today, we’re introducing First View in Australia: an engaging and highly visible way to share your brand story with compelling video across Twitter’s audience.
With First View, your creative will be the first ad people see on their home timeline, and it will have more impact since it’s a video. Twitter users love watching video, with total video views up 220x globally in 2015*.
Each day, millions of people come to Twitter to engage in conversations about their passions and topics that continually shape our culture. At the same time, marketers come to Twitter to reach this live, premium audience through Promoted Trends and Promoted Tweets. With First View, marketers can scale their efforts even further by guaranteeing this engaged audience sees your video first.
Premium placement, maximum reach
First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When someone first visits the Twitter app or logs in to twitter.com, the top ad slot in their timeline will be a Promoted Video from your brand. Now, you can tell a powerful visual story while being first of mind with all Twitter users.
Twitter recently released joint research that shows that even the impact of a one-second video can lift message recall with users.
Word of mouth is more important than ever. Twitter’s First View gives Samsung the opportunity to reach a wide audience to generate buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge smartphones. We are able to hit a broad audience with great video content to help drive social momentum.Philip Newton Corporate Vice President & CMO Samsung Electronics Australia
First View is available in Australia now. To get started, reach out to your Twitter account team.
* December 2014-December 2015