Earlier this month, Moments launched in Australia, a new feature that surfaces the very best of Twitter in an instant through images, videos, and conversations. Following the roll out of Promoted Moments in the US, the UK, and Brazil, we’re now extending this to Australia with selected brand partners.
There have already been some amazing stories told through Moments in Australia — diverse and content rich— ranging from the @TheMatildas qualifying for the Rio Olympics, to Sydney turning into a giant rainbow for @sydneymardigras, to @damiandmusic being announced as the Australia’s entrant for @Eurovision 2016.
Moments take people to the heart of a story, and brands have always been behind some of the best creative integrations on the platform. That’s why we’re delighted to be partnering with @NAB on the launch of Promoted Moments in Australia.
Promoted Moments, like all of our advertising features, look and feel like all the other Moments you can see. They’ll be featured in the Moments guide for 24 hours, marked with a Promoted badge. As a highly visual and immersive format, Promoted Moments offers brands a powerful visual canvas for storytelling on Twitter — which will be demonstrated by the work we’ll see from our launch partners.
On the eve of the return of the @AFL season, @NAB will use promoted Moments to celebrate that @AFL football is back. @NAB’s Moment shares what some of footy’s biggest names are excited about in 2016, featuring the likes of Geelong captain Joel Selwood, Melbourne women’s captain Daisy Pearce and @AFL CEO Gil McLachlan.
“Moments is a fantastic opportunity to use a rich media format in a very engaging and surprising way,” said Mr Andrew Knott, National Australia Bank (@NAB) Chief Marketing Officer. “It opens up Twitter as an even more compelling consumer experience.
“Having this first-to-market opportunity in partnership with Twitter has allowed us to create content that people are passionate about and which they are very keen to share and socialise. People are certainly excited that #FootysBack.”Andrew KnottChief Marketing Officer, @NAB
This is the first step in exploring how Australian brands can use Moments as part of their marketing activities. Over the next couple of months, you’ll see more examples from all kinds of brands. We’re excited to see how fun, informative, and entertaining stories from brands come to life within Moments, and how they strengthen what brands are able to achieve on Twitter.
Check out the first Promoted Moments over the next few weeks, and follow @TwitterAdsAU for more.