In a world first for a department store and first for any Aussie brand, @Myer used Live 360 video to broadcast last night’s Myer Autumn Winter Fashion Launch on Twitter and Periscope, reaching over 100,000 viewers and receiving 30,000 “hearts” in just 12 hours.
Live 360 video is a new way to see what’s happening on Twitter that allowed Myer to broadcast the entire event, including the audience, to Twitter and Periscope users.
Users could change their point of view of the fashion show by moving their phone, or scrolling around the screen for a truly immersive and interactive experience.
Check out the replays of the #MyerAutumn17 Fashion Launch Live in 360 from Melbourne University below:
For more on the #MyerAutumn17 Fashion Launch, including how Jennifer Hawkins wowed the crowd, check out this Moment:
Jennifer Hawkins shines at the Myer autumn fashion launch