With #AusVotes2019 entering the home stretch, today we’re launching a special election edition Twitter Direct Message (DM) experience to bring voters all the vital information they need before hitting the polls on May 18.
You can get involved by simply heading to @TwitterAU, clicking on the DM button, and our #AusVotes2019 chatbot can help with all of the following:
The chatbot comes as new Twitter research shows a quarter of Australian Twitter users are not decided on who has their vote this weekend. The 18-21 year age bracket is the most receptive to a last-minute change of heart, highlighting the importance of first-time voters feeling engaged in the political conversation.
This research gives us new insight into the characteristics of Australian politics on Twitter and how the platform is being used to foster connections between government leaders and their constituents. Key findings include:
Political discussion is one of the most active conversations on Twitter — in fact #auspol has been the most frequently used hashtag in Australia for five years running.
Aussies are never more active than during an election campaign and are turning to Twitter to talk about policies, look for updates from politicians, and of course find out where they can find their closest #DemocracySausage sizzle.
Use #AusVotes2019 and #auspol to follow the conversation on the day - and don’t forget to Tweet your #DemocracySausage 🌭
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