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Spending 2020 Together on Twitter

By Suzy Nicoletti
Thursday, 10 December 2020

For over a decade, we’ve reported on the trends, moments and memes that dominated Twitter at the end of each year. We know that 2020 is different. 

How do you possibly recap a year like this? From bushfires to the COVID-19 pandemic — Australians faced the trials and tribulations of 2020 with conviction. 

If you’re over 2020, we get it (hey, we feel that). But, before we say goodbye to the year, there are a few moments worth taking a look back at. They’re the conversations that brought us together, the ways we kept ourselves entertained, the social change we made, and the messages of support we shared with each other. 

You might have already been playing along with your 2020 bingo card, but, if you’re curious about how Australia and the world conversed, coped, and even celebrated this year, let’s take a brief tour through the Tweets of 2020. 

#ThisHappened on Twitter:
In Australia, the most Retweeted and most Liked Tweet of the year was the same Tweet. Australia joined the world in mourning the tragic loss of a superhero, Black Panther actor, Chadwick Boseman. It was also the most Liked Tweet of all time.

Australia’s most Retweeted and Liked Tweet:

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This Tweet is unavailable.
This Tweet is unavailable.

Note: We only feature one Tweet per account and we don’t consider Tweets that offer reward in exchange for followers or Retweets. 

It will come as no surprise that the most Tweeted hashtag this year in Australia (by unique authors) was none other than #COVID19, knocking #auspol from the number one spot for the first time in seven years. Not only was #COVID19 (and other variations of it) Tweeted nearly 400 million times worldwide, but we also saw the ways in which it influenced how we Tweeted about so many other topics such as politics and sport.

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This Tweet is unavailable.

This year’s bushfires were some of the worst Australia has ever seen. Australia’s Golden Tweet was @Pink‘s Tweet announcing that she was donating $500K to local fire services. It received over 225K Likes and was Retweeted over 43K times. Public figures such as @KimKardashian and @SenSanders also took to Twitter to offer support and the platform was inundated with heartwarming messages.

Australia’s Golden Tweet

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This Tweet is unavailable.
This Tweet is unavailable.

Lockdowns may have seen us watching more TV than ever, but #COVID19 also saw the shutdown of many Hollywood productions. Whilst Australian reality shows are always popular, they made a clean sweep of most of our most Tweeted about entertainment hashtags in 2020. 

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This Tweet is unavailable.

MasterChef might have gotten Aussies through 2020 but we were also talking about plenty  of new music moments. All of the most Tweeted about celebrities in Australia were  musicians, most of which had new music land in 2020. Each member of One Direction made the list, with the lone exception of Zayn Malik - how’s that for pillow talk?

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This Tweet is unavailable.

Sports fans from all across Australia flocked to Twitter during the #COVID19 lockdown to connect with other fans and support their respective teams. In a year where fans were left with no choice but to show their fandom online, 2020 is a unique indicator of who has the most passionate supporters in Australia.

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This Tweet is unavailable.

Sometimes,  we just didn’t have any words. Here’s a closer look at the most Tweeted emojis in Australia on Twitter this year.

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This Tweet is unavailable.
@suzynicoletti

Suzy Nicoletti

‎@suzynicoletti‎

Managing Director @TwitterAU

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