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Introducing Twitter Blue - Twitter’s first-ever subscription offering

By ‎@TwitterAU‎

We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs. Well, that’s about to change. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.

And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.

Meet Twitter Blue

Starting today, we will be rolling out our first iteration of Twitter Blue in Australia and Canada. Our hope with this initial phase is to gain a deeper understanding of what will make your Twitter experience more customised, more expressive, and generally speaking more 🔥. 

Those who sign up for a Twitter Blue subscription will get a set of features and perks that include the following:

1. Bookmark Folders: Want an easy way to better organise your saved content? Bookmark Folders let you organise the Tweets you’ve saved by letting you manage content so when you need it, you can find it easily and efficiently.

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2. Undo Tweet: Typo? Forgot to tag someone? Preview and revise your Tweet before it goes live. With Undo Tweet, you can set a customisable timer of up to 30 seconds to click ‘Undo’ before the Tweet, reply, or thread you’ve sent posts to your timeline. Correct mistakes easily by previewing what your Tweet will look like before the world can see it.

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3. Reader Mode: Reader Mode provides a more beautiful reading experience by getting rid of the noise. We are making it easier for you to keep up with long threads on Twitter by turning them into easy-to-read text so you can read all the latest content seamlessly.

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Subscribers will also get access to perks, such as customisable app icons for their device’s home screen and fun colour themes for their Twitter app, and will have access to dedicated subscription customer support.

This initial set of features was developed based on feedback we received from our very own power Twitter community: 

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As a Twitter Blue subscriber, you will get these features and perks for the monthly price of $4.49 AUD. We will be listening to feedback and building out even more features and perks for our subscribers over time. As always, we’ll be keeping you updated as we progress right here, so be sure to check back in. 

Aussies get ready to get your Tweet on and sign up for Twitter Blue! And be sure to follow @TwitterBlue to keep up to date with the latest and share your feedback. We’ll be listening 👂. 

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