Australians are all too familiar with droughts, floods, fires, and storms.
In 2022 alone, there have been over 175,000 Tweets in Australia about natural disasters — including the devastating floods seen up and down the east coast.
With La Nina continuing and summer approaching, we’re now being urged to be #EmergencyReady.
“Being prepared for disasters means no one is left behind or overlooked,” said Andrew Coghlan, Head of Emergency Services, Australian Red Cross.
When emergencies, crises, and natural disasters are unfolding, Australians can turn to Twitter to find out what’s happening in real time.
Our service helps people find reliable information in real time, connect with their communities, and hear from government agencies and relief organisations.
Here are five tips on how to use Twitter during an emergency:
Remember: if you are in a life-threatening emergency situation or require medical attention, call Triple Zero (000) immediately. For your state or territory SES, call 132 500.
Disasters are becoming more frequent and intense. As part of #EmergencyReadyWeek in September, Twitter AU partnered with @RedCrossAU to help Australians know where to start in an emergency.
We provided two large scale advertisements to the Australian Red Cross — a Timeline Takeover and Trend Takeover — which were seen almost 5 million times over the 24 hours the campaign was live.
Twitter Australia generously provided national visibility of key safety messages about disaster preparedness, at a critical time of year for all Australians.
“Twitter for Good offers pro bono advertising credits to nonprofits as a way to use the power of Twitter's advertising platform to amplify important and timely messages,” said Kara Hinesley, Twitter’s Director of Public Policy, Government and Philanthropy for APAC.
Emergencies can strike at any time and it’s important for Australians to get prepared and stay informed. Follow @TwitterAU for more.