An Aussie Perspective: Behind the Tweets at #Tokyo2020

The Games are now complete. After 17 action-packed days, sports fans worldwide are left with incredible memories from top events, led by some of the finest athletes on the planet. Fans everywhere turned to Twitter to cheer for thrilling victories, engage with athletes, watch highlights from official broadcasters, and share in the live experience.

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From Bronte Campbell, Cate Campbell, Emma McKeon, and Meg Harris making a world record in women’s 4x100m freestyle relay to the Boomers (@BasketballAus) bringing home a bronze medal, Australians had much to celebrate and talk about. 

We crunched the numbers to find the events, talents and trends that owned the podium on Twitter during the event. These rankings are based on all Tweets sent from Australia between July 23, 2021 and August 8, 2021. 

It comes as no surprise that Emma McKeon becoming the first female swimmer to win seven medals at a single Olympics was a significant Olympics Moment on Twitter for us here in Australia. 

Most mentioned athletes:

    1. Peter Bol (@pbol800)

    2. Patrick Mills (@Patty_Mills)

    3. Jess Fox (@jessfoxcanoe

    4. Cate Campbell (@catecamp)

    5. Emma McKeon (@emma_mckeon)

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Most mentioned sports:

    1. Basketball

    2. Track & field 

    3. Soccer

    4. Gymnastics 

    5. Swimming 

    Most Tweeted emoji: 

    1.🥇

    2. 👏

    3. 😂

    4. 🥉

    5. 🔥

    The official @Olympics, @AUSOlympicTeam, and @7Olympics were the key accounts for Aussie fans during the Games, sharing top highlights and content. Here are some of the most Liked Tweets from these accounts during those 17 days:

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From a global perspective, mentions of @Olympics grew exponentially during the Games as well. There were 43x more daily mentions of the @Olympics account during the Games, compared to prior 2021 levels. 

Up next are the Paralympic Games. You can follow all the amazing Paralympics action from Channel 7 via @7Sport or @Paralympics on Twitter. Use the #Paralympics hashtag to unlock our custom emoji, enjoy the action and keep on top of what’s happening in Tokyo.

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