Each fall, the @NHL conversation heats up on Twitter across the U.S. and Canada. Heading into the 2018/2019 season, it is a combination of top trends, emerging superstars and even familiar faces in new places that are defining how and when users talk about the league on Twitter.
Though the Washington Capitals (@Capitals) hoisted the #StanleyCup this past June, it was a number of other teams owning the conversation on Twitter during the 2017/2018 regular season.
These were the 10 @NHL team accounts that earned the most regular season mentions on Twitter during the 2017/2018 regular season, with Canada’s own Toronto Maple Leafs (@MapleLeafs) and Montreal Canadiens (@CanadiensMTL) deep in the mix.
The Winnipeg Jets (@NHLJets) were also widely discussed on Twitter, especially this past spring during their deep run in the #StanleyCup Playoffs. Only the eventual finalists (@Capitals and @GoldenKnights) had more postseason mentions than the @NHLJets.
The @NHLJets have also enjoyed huge growth in their Twitter following. Between September 15, 2017 and September 15, 2018, the @NHLJets increased their follower count on Twitter by almost 25%.
Top Canadian Moments
The past 12 months have seen a number of events that have trended across Canada and had hockey fans buzzing about our country’s seven @NHL teams. These were the dates/events that drove the most Twitter conversation amongst fans of Canada’s @NHL teams over the past 12 months.
Superstars on the move, award winners and top goal scorers dominated of the @NHL conversation on Twitter from a player perspective. Here is a list of the 10 most mentioned pros on Twitter over the past 12 months.
Not only did John Tavares lead Top 10 most mentioned @NHL players over the past year, he also had more mentions than any pro switching teams during this past offseason. Here are the most mentioned players who moved teams this year.
For more game highlights, player content and fan reactions, keep Twitter close during the 2018/2019 campaign and be part of the conversation all season long.