Insights

Inside the 2019/2020 NHL season on Twitter

By Cam Gordon
Monday, 30 September 2019

The puck drops on the 2019/2020 @NHL season this week. For hockey fans across North American and around the globe, Twitter will be home to the finest and fastest in real-time conversation, action and reactions from across the league.

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Back for a second season is our #HockeyTwitter emoji. In the past twelve months, this hashtag and the emoji it unlocks has brought this community and the @NHL conversation together on Twitter. Look for #HockeyTwitter to once again be the pulse of the hockey discussions and debates on Twitter in the coming months.

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Also returning are custom emojis for all 31 @NHL squads, unlocked by individual team hashtags. These emojis will be front-and-centre in fans conversations on Twitter from opening night right through the final game of the Stanley Cup Playoffs. 

Here is another snapshot of the players, trends and teams that will help tell the story of the @NHL on Twitter this season. 

The Players

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Auston Matthews (@AM34) of the Toronto Maple Leafs is entering his fourth @NHL season and in each of his first three regular season campaigns, he had the most Twitter mentions of any @NHL player account. In 2019/2020, he’ll have assorted teammates, young superstars and familiar faces in new places vying for that title. 

These were the five @NHL players with the most Twitter account mentions during the 2019/2020 regular season:

  1. Auston Matthews (@AM34), Toronto Maple Leafs
  2. Brad Marchand (@BMarch63), Boston Bruins
  3. Connor McDavid (@cmcdavid97), Edmonton Oilers
  4. Alexander Ovechkin (@ovi8), Washington Capitals
  5. John Tavares (@91Tavares), Toronto Maple Leafs

The feisty @BMarch63 also had the most Twitter mentions of any @NHL player account during the Stanley Cup Playoffs, after helping to lead the Bruns to their third final this decade. Jordan Binnington (@binnnasty) and David Pastrnak (@pastrnak96) ranked second and third in account mentions during the league’s second season.

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During the offseason, the Toronto Maple Leafs’ Mitch Marner (@Marner93) had more account mentions than any @NHL player. This was primarily fueled by debates of his contract situation and uncertainty over his status with the team, longterm. 

Amongst @NHL stars switching teams, these are the player accounts with the most mentions

  1. P.K. Subban (@PKSubban1), New Jersey Devils
  2. Artemiy Panarin (@9Artemi), New York Rangers
  3. Robin Lehner (@RobinLehner), Chicago Blackhawks
  4. Matt Duchene (@Matt9Duchene), Nashville Predators
  5. Nazem Kadri (@43_Kadri), Colorado Avalanche

The Teams

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The Pittsburgh Penguins (@Penguins) are perennially amongst the @NHL teams with the most account mentions and this past regular season was no exception. They had the most regular season account mentions, succeeding the Vegas Golden Knights (@GoldenKnights) who were the most mentioned @NHL team account in 2017/2018, their inaugural season. 

These were the five @NHL teams with the most Twitter account mentions during the 2018/2019 regular season

  1. Pittsburgh Penguins (@Penguins)
  2. Toronto Maple Leafs (@MapleLeafs)
  3. Vegas Golden Knights (@GoldenKnights
  4. Boston Bruins (@NHLBruins
  5. Montreal Canadiens (@canadiens_NHL)

Fast forward, the @MapleLeafs are the @NHL squad who have been driving the most conversation on Twitter during training camp. The @MapleLeafs have the team account with the most mentions in September 2019, followed by the @GoldenKnights and defending Stanley Cup champions the St. Louis Blues (@StLouisBlues). 

For more game highlights, player content and fan reactions, keep Twitter close during the 2019/2020 campaign and be part of the #HockeyTwitter conversation all season long.

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@cam_gordon

Cam Gordon

‎@cam_gordon‎

Head of Communications, Twitter Canada

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