The roar of hockey fans across Canada could be heard on Twitter throughout the 2021 @NHL regular season.
With the regular season now wrapped and the #StanleyCup Playoffs underway, 16 top teams are going head-to-head, all looking to take home hockey’s ultimate prize. For the first time in 2021, this includes the Scotiabank North Division with four top Canadian teams battling for a spot to represent our country in the Eastern Conference Finals… and possibly the #StanleyCup Finals!
Twitter research* shows that 70% of Canadians agree that following sports on Twitter keeps them up-to-date with what’s happening. The same research also shows that amongst Canadians on Twitter, our service is the #1 social media platform of choice for following sports. This means for Canadian hockey fans in Toronto, Edmonton, Winnipeg, Montréal and beyond, Twitter will be home to the most unique real-time fan experience for supporters of our top @NHL teams and talent.
Here is a look back at how this past @NHL regular season played out on Twitter and how fans can truly get in the game by staying connected to Twitter through the #StanleyCup Playoffs.
Top Twitter moments of the @NHL regular season
This past @NHL season had something for everyone: Massive moments from the league’s biggest stars, big-name trades and coaching changes, surprise teams on the ascent and some expectations smashed by teams on both sides of the border.
Here is the snapshot of the @NHL teams and talent that had the most mentions on Twitter during the 2021 regular season so far.**
Aside from Matthews and McDavid, here are the NHL player accounts with the most regular season mentions amongst Canada’s five other teams.
A few signature games also stood out amongst hockey fans on Twitter with a focus on on-ice controversies, big opening night wins and outdoor spectacles.
Two wins by the Washington Capitals (@Capitals) on May 3rd and 5th were the most Tweeted @NHL games this regular season. Both were victories over the New York Rangers with the first win marred by rough stuff, penalties and controversies around Caps forward Tom Wilson (@tom_wilso).
The regular season tilt that drove the most third Twitter mentions was the @MapleLeafs opening night overtime win over the @CanadiensMTL from January 13th. That same evening’s Philadelphia Flyers (@NHLFlyers) win over the @Penguins was the season’s fourth most Tweeted game. Landing in fifth spot was the February 21st @NHLFlyers win over the @NHLBruins, part of the league’s NHL Outdoors at Lake Tahoe series.
Twitter will be home to the #StanleyCup conversation this spring
With four Canadian squads facing off in the coming weeks, millions of Canadian @NHL fans will be “lighting the lamp” on Twitter over the next two rounds of all-Canadian match-ups.
Here are some Twitter tools and features to help you upsize your @NHL fan experience.
Twitter emojis - Unlock team emojis every time you Tweet official team hashtags
Twitter topics - Following each topic will insert news and top Tweets into your home timeline
We will also have a custom #StanleyCup Twitter emoji that will unlock every time you Tweet the hashtag during the postseason plus a live event page where you can keep close tabs on that night’s #StanleyCup action.
For the best video highlights of top goals and memorable #StanleyCup moments, the official Twitter accounts for @Sportsnet, @NHL, and the four qualifying Canadian teams, will be a top destination for Canadian hockey fans.
The @NHL account will also feature NHL:60 segments for every game day during the #StanleyCup Playoffs. These highlight compilations feature the top moments from the previous night’s games, bringing hockey fans the latest and greatest updates.
Stay connected on Twitter during the #StanleyCup Playoffs for the best content, conversation and unique features hockey fans won’t find anywhere else.
* source: Internal Twitter Data, Sports league conversations, Jan - Dec 2020, Canada. Data retrieved April 2021
** source: Twitter Insights Survey, global, Jan 11 - May 11, 2021