The show, now in its fourth series, has proved to be a ratings hit for BBC - and has captured the imagination of many Twitter users too. Every week, fans from around the UK have come together on Twitter using the hashtag #GBBO to share in the highs and lows of Britain’s biggest baking contest.
Since the series kicked off on the 20th August, there have been more than 1.1 million Tweets about the show, the judges, and the contestants.
Twitter users love talking about what is happening on TV - 95% of the online public conversation around television happens on Twitter, making it the second screen for TV fans.
According to @SecondSync data, over 156,000 tweets were sent during last night’s final (they measured between 20:00 and 21:00 GMT, and a half-an-hour window either side of this). Here’s a selection of their stats:
And here’s a selection of Tweets from last night’s final:
The anticipation built as the main event approached:
Woooooaaaahhhh !!!! Best day ever. Breaky with the kids. Cars with The Boys, Hand & Flowers with Big Tom and now The Bake Off Party. Result!— Chris Evans ( @achrisevans) October 22, 2013
And the conversation continued as the show unfolded, with DJ Fearne Cotton (@Fearnecotton) spot on with her prediction:
Former Bake Off contestants had some last minute advice for the finalists:
The REAL key to great pretzels? Lye - the strong alkaline bath means higher rate of Maillard reaction for that deep dark shine #GBBO— James Morton ( @bakingjames) October 22, 2013
Journalist and Broadcaster Grace Dent (@gracedent) hinted that less is more:
you know what’s nice in a pie? about 2 ingredients. #gbbo— Grace Dent ( @gracedent) October 22, 2013
Ben and Jerry’s (@benandjerrysUK) used Twitter for some ‘in-the-moment’ marketing:
And here is the crowning moment, followed by the Twitter reaction:
Before acknowledging the surprising outcome over a Twitter exchange with Jonathan Ross (@wossy):
Even brands joined the conversation - Cadbury (@CadburyUK) shared this message:
The iconic Pudsey bear was full of congratulations for Frances:
John Prescott (@johnprescott) offered some consolation to contestants:
Last night any semblance of masculinity I once had burnt to cinders like an overcooked picnic pie. I welled up at the Great British Bake Off— Jack Whitehall ( @jackwhitehall) October 23, 2013
But it was BBC Two (@BBCTwo) that had the final word on a memorable series, tweeting this to commemorate Frances’ victory: