Bands and artists regularly use Twitter as a way to connect directly with fans. In fact, seven of the 10 most-followed accounts on Twitter belong to musicians.
What’s unusual about brand new British indie act The Vamps (@TheVampsBand) is how they are using Twitter to connect with their fanbase - before they’ve even released a single.
The acoustic-driven indie pop band have become huge stars online with more than 16 million views on of their YouTube channel and more than 160,000 followers for their Twitter account @TheVampsBand.
Each of the individual band member’s accounts Connor Ball (@TheVampsCon), Tristan Evans (@TheVampsTristan), James McVey (@TheVampsJames) and Bradley Will Simpson (@TheVampsBrad) have more than 100,000 followers each.
As a thank you to their fans, the band agreed to record a special cover track for their debut EP, and let their Twitter followers pick the artist. The band picked six acts and created a hashtag for each. Fans were then invited to pick which band they wanted The Vamps to cover by tweeting with their chosen hashtag:
The winning track will be announced today and included on the band’s first EP, which will be released later this summer.