Watch TV and play along on Twitter

By Dan Biddle
Friday, 4 October 2013

Twitter and TV go hand in hand, and people love to tweet the big lines while watching their favourite programmes. In fact, the current Tweets Per Second (TPS) record was set when an important line was delivered during a Japanese TV show, Castle in the Sky.

When Channel 4 developed a comedy panel show Was It Something I Said, which tests comedians’ knowledge of great quotations, they turned to Twitter to create a play-along experience so the audience could join in the challenge and fun.

Hosted by comedian David Mitchell (@RealDMitchell), the show presents a quotation and asks which of three famous people originally said it. While the teams debate, viewers are directed to the show’s Twitter account @SomethingISaid to play along and answer questions at the same time as they are put to the TV panellists.

The more answers that a viewer tweets, the more bonus content they unlock, including behind the scenes clips and deleted scenes. Players who play along on Twitter for all episodes of the series have the potential to unlock nearly 60 minutes of bonus video content.

With @SomethingISaid Twitter becomes a play-along experience for viewers.

Twitter brings audiences closer to the shows they love. More and more TV programmes are using Twitter to increase engagement and add value to viewers and fans. With @SomethingISaid Twitter becomes a play-along experience that converts the conversation into action and hashtags into answers.

Was It Something I said starts Sunday 13th October 10.05pm on Channel Four. Follow @SomethingISaid to play along on Twitter.