Yesterday’s installation of the new Chief Rabbi was the first to take place for 22 and years - and the first ceremony of its kind to feature a specific Twitter element.
To mark the day and bring the event to a digital audience, the Office of the Chief Rabbi re-launched the @ChiefRabbi Twitter account for incoming Chief Rabbi Ephraim Mirvis.
The first Tweets from the new account were sent on Sunday to coincide with the installation, using a combination of words and images to bring the ceremony to life for a worldwide audience:
Thank you so much for all the good wishes I have received as I take on the role of Chief Rabbi today – Rabbi Mirvis #ChiefRabbi— Chief Rabbi Mirvis ( @chiefrabbi) September 1, 2013
Thank you to HRH The Prince of Wales for honouring us with his presence today @ClarenceHouse #chiefrabbi pic.twitter.com/pXeIfpwzrD— Chief Rabbi Mirvis ( @chiefrabbi) September 1, 2013
Thank you @rabbisacks for your outstanding service. You have become a leading spokesman of Judaism for our generation #chiefrabbi— Chief Rabbi Mirvis ( @chiefrabbi) September 1, 2013
The Chief Rabbi’s Office also designated #ChiefRabbi as the official hashtag for the day. They asked those who wanted to follow the ceremony and tweet about the historic event to do so by using the hashtag.
Hashtags join conversations together and allow Twitter users to find others who are interested in the same topics or events.
A variety of well-wishers joined the conversation using the hashtag, including UK Prime Minister @David_Cameron:
A warm welcome to @ChiefRabbi Mirvis and my thanks to Lord Sacks for the special contribution he made to our country as #ChiefRabbi.— David Cameron ( @David_Cameron) September 1, 2013
Welcome to the new @chiefrabbi ! Wishing you every blessing as you go about your important work. #ChiefRabbi #UK— Philip A. Gardner ( @israelvoice) September 1, 2013
Moving and beautiful installation ceremony for @chiefrabbi @elishevamason and I proud to be there. @MusHillShul #chiefrabbi— Rabbi David Mason ( @rabbidavidmason) September 1, 2013
Ahead of the installation, a spokesman for the Office of the Chief Rabbi, said: “Sunday’s installation is a once in a generation moment for the Jewish community and a little bit of British history too.
“Rabbi Mirvis is only the 11th Chief Rabbi since 1704. We are delighted to be using Twitter to welcome Rabbi Mirvis into office.
“Twitter will enable Jewish communities in the UK and around the world to share in the occasion and contribute their own messages of good wishes.”