Last night was a huge Twitter evening at the Brit Awards, for artists, bands and a host of big name brands. According to social analytics firm @SecondSync there were more than four million Tweets. Music fans also voted for the Best British Video in the awards’ first ever-social vote.
Here’s how some well-known brands from the worlds of beauty, entertainment and sport joined the #BRITs2014 conversation.
Hair care brand @VO5 teamed up with #BRITs2014 to become the first brand in the UK to use Twitter’s Amplify programme.
Opening #BRITs2014…it’s the Arctic Monkeys!! #VO5Music @VO5ExtremeStyle https://t.co/P8aIKNngKF
— BRIT Awards ( @BRITAwards) February 19, 2014
Prince on stage at #BRITs2014 #VO5Music @VO5ExtremeStyle https://t.co/L2f4BJFaqz
— BRIT Awards ( @BRITAwards) February 19, 2014
With fashion tips and backstage pics there was plenty of activity from @VO5:
Loving our set-up backstage at the #BRITS2014. Waiting for those #V05 seats to be filled! pic.twitter.com/3BjzRsk9L0
— VO5 ( @VO5) February 19, 2014
We’ve spotted @OneDirection at #BRITs2014… directioners, which lad would you love as your plus one? pic.twitter.com/5GDxPbx4DD
— VO5 ( @VO5) February 19, 2014
Ellie Goulding looking beautiful performing at #BRITs2014 #VO5Music @VO5 https://t.co/G3pbEwo3u0
— BRIT Awards ( @BRITAwards) February 19, 2014
Loved @elliegoulding’s plait on the #BRITs2014 red carpet? Here’s our twist on the classic style - the… http://t.co/H3A0BymQHi
— VO5 ( @VO5) February 19, 2014
As a notable night of glamour there were other beauty brands taking part in the conversation, with tips from @revlonUK:
Are you loving @FleurDeForce ‘s #BRITs2014 nail look - recreate it at home with our tutorial: http://t.co/LurBPIDu3w pic.twitter.com/nYkzQAze4Y
— RevlonUK ( @RevlonUK) February 19, 2014
Music needs to be heard wherever you are and one of the music world’s favourite headphone brands, in @beatsbydreuk, was there with some Tweet action:
Watch Brit Award winners @RudimentalUK create music in the studio with #beatbybeat http://t.co/VkMWh7lmsY pic.twitter.com/UVfnBhRTj3
— Beats By Dre UK ( @beatsbydreUK) February 19, 2014
.@RudimentalUk’s Piers brings to life the keys and vocals on the track #beatbybeat https://t.co/8aFziDP8Un
— Beats By Dre UK ( @beatsbydreUK) February 19, 2014
The Brits are always an opportunity to discover music; naturally @Spotify was Tweeting on the night:
The #BRITs2014 are here! Listen to the official album and playlists free on Spotify http://t.co/HccQu4xH3W pic.twitter.com/2NqrsAtpAP
— Spotify ( @Spotify) February 19, 2014
Another music brand in @Googleplay was also active last night with its suggestion of listening material:
Looking forward to the BRIT Awards? Get your music fix on #GooglePlay http://t.co/bztigtcB27 pic.twitter.com/fUswhtR4It
— Google Play ( @GooglePlay) February 17, 2014
Who’s going to steal the show at the BRITS? Check out the nominees’ music on #GooglePlay http://t.co/loSS4LLmal pic.twitter.com/rbSMvGaFhR
— Google Play ( @GooglePlay) February 17, 2014
What’s better than watching the Brits and enjoying a chocolate treat? @CadburyUK was ready and rolled out a string of creative Tweets during the evening:
That’s What What Makes You Beautitwirl… #1DFamily #ChocolateSongs #BRITs2014 #FreeTheJoy pic.twitter.com/GtFdP1md6g
— Cadbury UK ( @CadburyUK) February 19, 2014
Well done Mars #BRITs2014 #FreeTheJoy pic.twitter.com/pzQTRK5fTr
— Cadbury UK ( @CadburyUK) February 19, 2014
Like many, sponsor @MastercardUK was ready with its congratulations for the big winners of the night:
Congratulations to @ArcticMonkeys for winning ‘MasterCard British Album of the Year’ at the @BritAwards #BRITs2014 pic.twitter.com/iDiL2cYhex
— MasterCardUK ( @MasterCardUK) February 19, 2014
The moment @ArcticMonkeys won the big award of the night - @MastercardUK Album of the Year. #BRITs2014 https://t.co/z04eiw1H4n
— BRIT Awards ( @BRITAwards) February 19, 2014
Congratulations @OneDirection who have won British Video for ‘Best Song Ever.’ Awarded by you #BRITs2014 pic.twitter.com/fXy9SoJc1A
— BRIT Awards ( @BRITAwards) February 19, 2014
The Brit Awards are an example of just how many brands were successfully taking part in the conversation. Here are a few more we noticed: @Phones4U, @Asos, @Wirelessfest, @HPUK, @Bacardiuk and, of course, @paddypower.
Queen B just nailed it! We can’t wait to see @Beyonce at the @Phones4uArena next week #ShowusyourBRITs
— Phones 4u ( @Phones4u) February 19, 2014
Tweet us a pic of you watching the @BRITAwards to WIN tix to see winner of International solo artist @KatyPerry in Manc! #ShowUsYourBRITs
— Phones 4u ( @Phones4u) February 19, 2014
The @ArcticMonkeys just won best British Group at the #BRITs2014 Presented to them by a yellow-haired @lilyallen ? pic.twitter.com/qlSxamK0XN
— ASOS ( @ASOS) February 19, 2014
Don’t miss #BRITs2014 winners @BrunoMars, @elliegoulding & @RudimentalUk at #Wireless: http://t.co/RhCFt67KeA pic.twitter.com/xqSMDR15am
— Wireless Festival ( @WirelessFest) February 20, 2014
We are excited to announce triple #BRITs2014 nominee @JohnNewmanMusic is our first #HPConnectedMusic artist of 2014! Stay tuned for details
— HP UK ( @HPUK) February 20, 2014
As a brand that is always looking to inject some fun into proceedings @paddypower did not disappoint:
Morning @Pharrell We’ve come too far to give up who we are… pic.twitter.com/kd0EZUfV1a
— Paddy Power ( @paddypower) February 20, 2014
The Brit Awards highlights perfectly how brands can join the conversation when major live events take place and plan for the moment.