With the Twitter Halloween conversation running strong throughout October, the holiday offered brands a wide-ranging opportunity to connect with their customers and fans. Knowing that people would be planning treats and costumes in the lead-up to the 31st, brands offered tips and inspiration:
@samsunguk chimed in with a cautionary Vine via its #ThatSucks campaign, whilst @ThreeUK’s #CostumeRoulette Vine made choosing a costume as simple as tapping a screen:
As Halloween approached, other brands encouraged engagement through themed competitions:
On the day, brands that stood out from the crowd showcased their personality with humour and rich media.
@Monster_UK used on-brand holiday-themed imagery in a Halloween take on its #FindBetter campaign:
@Pret used multiple photos to give people a step-by-step guide to adding some Halloween fun to their lattes:
@BandQ shared videos with Halloween-themed DIY tips:
And @PizzaExpress not only joined the Halloween conversation, but also reacted quickly to the trending hashtag #ScaryStoriesIn5Words with a spooky Vine: