With the Twitter Halloween conversation running strong throughout October, the holiday offered brands a wide-ranging opportunity to connect with their customers and fans. Knowing that people would be planning treats and costumes in the lead-up to the 31st, brands offered tips and inspiration:
As Halloween approached, other brands encouraged engagement through themed competitions:
On the day, brands that stood out from the crowd showcased their personality with humour and rich media.
@Pret used multiple photos to give people a step-by-step guide to adding some Halloween fun to their lattes:
@BandQ shared videos with Halloween-themed DIY tips: