There were more than 2.4 million mentions about #AppleLive as Apple fans got their first glimpse of the highly anticipated new iPhones and learned about the company’s entrance into the smartwatch market. You can see how Twitter reacted in this data visualisation.
Before he went on stage in Cupertino, California, Apple CEO @tim_cook teased the news, promising that those watching were going to love what they saw.
Mobile phone networks were quick to give customers a closer look at what they can expect.
Whenever Apple launches a new product, every consumer technology business pays attention — and that includes rivals like @sonyxperia, @HTC_UK and @nokia. They were among those yesterday’s news to trumpet the unique selling points of their own phones.
Major marketing moments such as #AppleLive offer brands from many different categories the chance to join the conversation with fun and engaging messages. For example, having an ‘Apple’ theme allowed @innocentdrinks, @McDonaldsUK and @Morrisons among others to maintain relevancy within a global conversation.
The larger iPhone6 Plus gives buyers a way to enjoy content on a bigger screen. @Coral pointed out the immediate benefits of such an experience.
Regardless of the nature of your business, big events like #AppleLive offer great opportunities to create moments that matter to your audiences.