How brands talked about #AppleLive

By Gordon Macmillan
Thursday, 11 September 2014

There were more than 2.4 million mentions about #AppleLive as Apple fans got their first glimpse of the highly anticipated new iPhones and learned about the company’s entrance into the smartwatch market. You can see how Twitter reacted in this data visualisation.

Before he went on stage in Cupertino, California, Apple CEO @tim_cook teased the news, promising that those watching were going to love what they saw.

Shortly after, via @iTunesMusic, the company Tweeted the arrival of the #iPhone6 and its plus-sized cousin, as well as #AppleWatch.


Mobile phone networks were quick to give customers a closer look at what they can expect.


As the #AppleWatch garnered instant interest, @NissanEurope wondered whether its heartbeat functionality would be able to keep up.

Whenever Apple launches a new product, every consumer technology business pays attention — and that includes rivals like @sonyxperia, @HTC_UK and @nokia. They were among those yesterday’s news to trumpet the unique selling points of their own phones.



Major marketing moments such as #AppleLive offer brands from many different categories the chance to join the conversation with fun and engaging messages. For example, having an ‘Apple’ theme allowed @innocentdrinks, @McDonaldsUK and @Morrisons among others to maintain relevancy within a global conversation.



The larger iPhone6 Plus gives buyers a way to enjoy content on a bigger screen. @Coral pointed out the immediate benefits of such an experience.

One of the #iPhone6 features getting attention is how it’s narrow enough to allow one-handed use. @carlsberg noted a definite upside for this form factor.

In the week that @paddypower created much buzz of its own around the return of its #RainbowLaces campaign, the company joined the #AppleLive conversation with a product suggestion.

After some final words from @tim_cook, @O2 summed up how many felt.

Regardless of the nature of your business, big events like #AppleLive offer great opportunities to create moments that matter to your audiences.